Business Operations Playbook

What this Playbook is for.

The Business Operations Playbook is for clients who have completed a launch deployment and want ongoing support to maintain, improve, and extend what's been built. Launch is a starting point, not a finish line. A business that opened six months ago looks different from the business that launched — services change, markets shift, and the systems need to keep up.

This Playbook provides the continuity to do that — without requiring the business owner to manage every technical detail themselves.

What ongoing support covers.

• Website updates — service changes, new pages, copy revisions, seasonal content
• CRM maintenance — pipeline adjustments, contact property changes, automation updates
• Google Business Profile management — hours, services, posts, Q&A responses
• Analytics monitoring and reporting — what's working, what's changed, what to act on
• Technical health — DNS, hosting, forms, integrations checked and functional
• New system additions — as the business grows, new tools get added and connected properly
• Periodic review — scheduled check-ins to assess friction, identify improvements, plan next steps

How pricing works.

Business Operations is priced on inquiry because scope varies significantly. A business that wants a quarterly review and occasional updates is a different engagement from one that wants hands-on involvement every week. Pricing is structured around what the business actually needs, not a fixed package.

Engagements typically begin with a conversation about what's been built, what's changed since launch, and what level of ongoing support fits the business. From there, a clear scope and monthly or quarterly rate is established.

Who this is for.

• Businesses that completed the Business Launch Playbook and want continuity
• Businesses with an existing deployment that has drifted — outdated pages, broken forms, disconnected systems
• Business owners who want to stay focused on the business and not manage their own tech stack
• Growing businesses where operational requirements are outpacing what was built at launch

How this Playbook follows the Laminar Framework.

Operations engagements follow the same five-phase structure as launch Playbooks, applied continuously. Each cycle starts with Understand — what's changed, what's working, what needs attention. We Define what needs to happen in the current period. We Build or update. We Connect to verify nothing broke. And we Transfer — ensuring the client's team understands and can operate whatever changed.