Digital Presence Launch Playbook

What this Playbook is for.

The Digital Presence Launch Playbook is for businesses that already have a website and domain but need their social media presence and digital branding deployed as a unified system. The goal isn't just to have accounts — it's to ensure that a customer who finds you on Google, then looks you up on Facebook, then checks your Instagram, encounters the same business every time. Same logo. Same colours. Same description. Same contact information. Same voice.

Many businesses have pieces of this in place — a Facebook page that was set up years ago and hasn't been touched, an Instagram account with no bio, a Google Business Profile that's unverified or shows the wrong hours. This Playbook audits what exists, corrects it, builds what's missing, and deploys everything as one coherent brand presence.

What the base Playbook includes.

The $1,599 starting price covers three platforms — the core channels that most businesses need first:

• Google Business Profile — setup, verification, services, hours, description, and images
• Meta (Facebook + Instagram) — Business Page and Business Profile configured and branded via Meta Business Suite; ad account ready
• Metricool — connected to Facebook and Instagram for content scheduling, with client handoff and orientation

Across all three, unified branding is applied: profile images, cover images, bios, business descriptions, service listings, contact information, and website links — consistent in language, visual identity, and tone.

Additional platforms.

Each additional platform is quoted separately. The setup and branding work is the same regardless of platform — each one needs to be built, branded, and connected to Metricool. Common add-ons include:

• LinkedIn Company Page — separate setup flow, company page branding, Metricool connection, and professional-context copy
• TikTok Business Account — separately quoted based on scope
• Pinterest Business Account — separately quoted based on scope
• Other platforms on request

What the Playbook assumes you provide.

The starting price assumes the client arrives with:

• An existing website and domain
• Completed logo and brand assets (colour palette, fonts if applicable)
• Business imagery — photos of the business, team, or work (stock acceptable)
• Business information — name, address, service area, hours
• Service descriptions and a short business bio
• Existing account credentials if social accounts already exist

Optional add-on services.

Commonly added and always separately quoted:

• Brand identity and logo design
• Professional photography for profile and cover images
• Copywriting — platform bios, business descriptions, service listings
• Launch content package — initial posts created and scheduled at handoff
• HubSpot CRM setup and lead capture integration with your existing website

How this Playbook follows the Laminar Framework.

We start by auditing what already exists — which accounts are active, what's inaccurate, what's missing, and what the brand looks like across channels today. We define the scope: which platforms get built or rebuilt, what you're providing, and what handoff looks like. The build phase deploys a unified brand presence across every channel in scope. The Connect phase verifies the whole system — every platform shows consistent information, brand assets are correctly applied, and Meta Business Suite is properly configured. The Transfer phase gives you working access and the confidence to operate your own channels going forward.